About a year and a half back there where already some technology preview videos from this company floating around on the Internet.
If what they promise is really true, appliance of their algorithms could really mean a breakthrough in computer graphics.
If it’s not, and just an elaborated hoax – or the company is just after the money of the believers among us – It’s a good setup and darn convincing.
From a technology-philosophical perspective such algorithms could also have profound impact on holographic user interfaces. The math behind these is/was always a delimiter, and I can believe that the infinite-detail graphics setup could be useful for such appliances as well…